Balnz is a young startup created by Sebastien Haas in 2020, their goal is to reduce screen time by rewarding teenagers with pocket money and discounts from companies.

First, I have designed the brand identity, then the mockups and final prototype.

My inspiration for this project were teenage banks apps like Kard and social medias. The big challenge was to insert motivation, so I was inspired by Duolingo.

In these apps, gamification is the key because users get incentives and want to cross levels.

You will find attached the Octalysis Framework created by Yu-kai Chou https://yukaichou.com/ , essentially analyzes the force that drives human motivation and displays how these drives can be harnessed to build engaging and rewarding experiences for a user.

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